Next Level Media · More Leads. Better Clients. Next Level Results.

/ 01 · INDUSTRIES

Built for local service businesses.

We build visibility for the local service businesses that win on reputation and reach. Every system we deploy is shaped by what we've learned running the playbook across the categories below.

Roofing

HVAC

Plumbing

Electrical

Home Services

Remodeling

Med Spa & Wellness

Landscaping

Dental & Healthcare

Auto & Detailing

Real Estate

Professional Services

/ 02 · SERVICES

Six pillars. One dominant brand.

Most agencies sell you a piece. We build the whole stack: the website that converts, the rankings that compound, the map presence that owns your city, the AI visibility that's eating traditional search, the branded apparel that turns every truck, storefront, and team member into a billboard, and the press that makes you the obvious choice in your market.

01

Custom Service-Business Websites

Fully custom-coded websites engineered for trust, speed, and conversion. No WordPress, no templates, no page builders. Just hand-written code, service-area architecture, and a backend that doesn't break the second you add a new location or service page.

Custom-Coded Conversion-First Service Areas

Learn More

02

Local SEO

Silo-and-cluster content architecture that wins for the keywords with real intent, not vanity terms. We build authority topic by topic until you're the answer Google reaches for first.

Silo Architecture Topic Authority Technical SEO

Learn More

03

Local Map Dominance

Google Business Profile optimization, citation foundation, geo-grid tracking, and review velocity systems built to own the 3-pack across every neighborhood you serve.

GBP Optimization Citations 3-Pack Rankings

Learn More

04

AI Search Visibility

ChatGPT, Google AI Overviews, Perplexity, Gemini. When customers ask AI who to hire, your name is the answer. We optimize for the citations, entities, and structured signals that LLMs actually trust.

AI Overviews LLM Citations Entity Building

Learn More

05

Custom Branded Apparel

Shirts, hats, hoodies, jackets, and team uniforms that look like your brand earned the spotlight. Every job, storefront, and event becomes a billboard. Every photo on social becomes content. Cohesive identity, everywhere you show up.

Team Uniforms Embroidery Field & Storefront Ready

Learn More

06

PR & Earned Media

Press releases, local media placements, podcast features, awards, and industry citations that build the kind of authority Google rewards and clients respect. Earned coverage that doubles as SEO firepower.

Press Releases Media Placements Award Submissions

Learn More

· RECENT BUILDS ·

Recent builds.

A few of the local businesses we put on the map lately. Every one custom-built, fast, and engineered to get found and booked.

Custom Golf Carts · Roscommon, MI Alpha Carts Custom golf-cart builds, lithium conversions, parts and service on Higgins Lake. View site

Stump Grinding · Macomb & Oakland, MI Chub Chopper Stumps ground down and hauled clean. Fast quotes by call or text, yard left spotless. View site

Soundwaves Mobile Electronics car audio website

Car & Marine Audio · Clinton Township, MI Soundwaves Mobile Electronics Car, marine, and powersports audio, window tint, and remote start. Selling since 2000. View site

· SPOTLIGHT ·

Template vs.
custom-coded.

Most marketing agencies hand every client the same WordPress template, the same one they hand the shop down the street. Drag the handle to see what changes when the entire site is written from scratch for your business. Left is the kind of generic build you'd get elsewhere, right is what we actually ship.

NL

Typical Template

Next Level Build

↔ Drag the handle to compare

/ 03 · APPAREL

Your brand. In front of every customer.

A polished, on-brand team is the cheapest, most effective ad your business will ever run. Embroidered shirts, branded hats, jackets, and full uniform programs, designed to match the visual identity of your brand and built tough enough for real everyday wear.

Team Tee

Embroidered Logo

Branded Cap

Snapback & Trucker

Branded Hoodie

Heavy-Duty Build

Branded Jacket

All-Season Team Gear

Full Team Apparel Programs Available

Uniform rollouts, seasonal refreshes, hi-vis safety gear, and PR-ready swag for client gifts and trade shows. We handle the design, the sourcing, and the logistics so your team shows up looking the part, without you having to source three vendors to make it happen.

Request Catalog

/ 04 · METHOD

The Next Level Method.

A disciplined four-phase build. No bolt-on tactics, no "growth hacks," no shiny-object month-to-month chaos. We engineer visibility the way you'd frame a building: foundation first, then structure, then finish work, then maintenance for the life of the asset.

01

Foundation

Market audit, competitor teardown, keyword and entity mapping, brand positioning, and technical groundwork. Before we build anything, we know exactly what dominant looks like in your market.

02

Structure

Website rebuild on conversion-tested architecture, silo content planning, Google Business Profile rebuild, citation foundation, and the structured data that wires the whole thing together.

03

Visibility

Publishing cadence, link earning, review velocity, AI-search positioning, and PR. The work that compounds, week over week, month over month, until you're the obvious choice.

04

Compound

Reporting, refinement, expansion into adjacent service areas, branded merch rollout, ongoing PR placements. The asset gets more valuable every quarter, and harder for competitors to dislodge.

/ 05 · TIMELINE

What the first 90 days look like.

No mystery. No "trust the process." Here's exactly what happens between signing the engagement and seeing the first round of meaningful movement: phase by phase, deliverable by deliverable.

Days 0–30

Strategy &
Foundation

Full market & competitor audit
Keyword universe + entity mapping
Brand positioning & messaging brief
Conversion-tested wireframes
Google Business Profile rebuild
Citation foundation kickoff (50+)

Days 31–60

Build &
Launch

Custom-coded website build complete
Cornerstone pages live
Silo content architecture deployed
Technical SEO & schema rollout
Review velocity system installed
First branded apparel order in production

Days 61–90

Visibility
Compounding

Cluster publishing at full cadence
AI search & LLM optimization active
First press release / PR placement
Geo-grid ranking baseline established
Map Pack movement starts surfacing
First performance report & review call

/ 06 · WHY US

Search is splitting. We're already there.

Customers don't just "Google it" anymore. They ask ChatGPT. They scroll past organic to the Map Pack. They read the AI Overview at the top of the page and never click a single blue link.

Most local-business marketing agencies are still optimizing for the search that existed in 2018. We build for the six-channel reality of modern visibility, where the business that wins is the one cited everywhere the customer happens to look.

That's why we built the full stack under one roof. So your website, your rankings, your map presence, your AI citations, your branded team, and your earned press all reinforce the same outcome: when someone in your market needs the work you do, you're the only real answer.

Google Organic Ranked

Google Maps 3-Pack

AI Overviews Cited

ChatGPT & LLMs Referenced

Branded Team Presence Active

Earned Press & PR Placed

/ 07 · FOUNDER

Built by a contractor.
For businesses like yours.

Most marketing agencies are run by people who never had to make payroll or chase a lead. Next Level is different. It was built by someone who grew up in the trades, still owns and operates a business today, and runs every system here on his own company before he runs it on yours.

CF

Cody Fortune

Founder · Active Contractor

Cody Fortune grew up in the trades. His father has run a successful shower door company for decades. So for Cody, contracting wasn't a career choice he made later in life, it was the family business. He learned how to estimate, how to manage subs, and how to keep clients happy before he learned how to drive.

Today, Cody still owns and runs a home building and remodeling company in his own market. He's not an agency owner who pivoted into a niche to chase the spend. He's an operator who got tired of paying marketing firms that didn't understand his business, and built the partner he wished existed for any owner-operator scaling a real business.

He's also worked as an import specialist, sourcing custom-branded, custom-designed products and bringing them in for clients to sell online. So he understands the brand, product, and e-commerce side of growing a business, not just what happens on the jobsite.

I'm not an agency owner who learned the trades. I'm a contractor who learned marketing, and built every system here for the operator I was ten years ago.
Cody Fortune, Founder

That's why every piece of this works the way it does. The websites, the SEO playbooks, the local-search systems, the AI-search positioning, the apparel programs, the PR. None of it was designed in a vacuum. It was designed by someone who has to use it on his own building company. If it works for Cody's own company, it works for yours.

Three Businesses · One Family · One Operator's Playbook

First Generation

Shower Door Company

Cody's Father · Still Operating

The family business that raised Cody in the trades and taught him how a contractor operation actually runs from the inside.

Operator · Today

Home Building & Remodeling

Cody Fortune · Active

The company Cody owns and runs today. Feet in the field. Trucks on the road. Real clients, real jobs, real numbers, every week.

The Agency

Next Level
Media

Cody Fortune · Founder

The marketing partner Cody built for the owner-operators he runs alongside. Same grind. Same problems. Real solutions, tested in his own shop first.

/ 08 · COMPARISON

Why this is different.

Most business owners have already paid for the typical-agency experience. Some are running marketing in-house and wondering why it's plateaued. Here's a side-by-side of what we deliver versus the two most common alternatives.

	Next Level	Typical Agency	In-House / DIY
Local-business expertise	Built around local service businesses	Generic, multi-vertical	Self-taught
Custom-coded website build	Hand-built, conversion-tested	Templated	Off-the-shelf builder
Silo-based content architecture	Topic clusters, mapped	Random blog posts	None
Google Maps / 3-Pack dominance	Geo-grid tracked	Basic GBP setup	Limited
AI search & LLM optimization	Core focus	Not offered	Not understood
Branded apparel & uniforms	Full program in-house	Separate vendor	Separate vendor
Earned PR & media placements	Active quarterly placements	Rare / outsourced	Almost never
One firm, one accountability	Single dedicated team	Multiple vendors	Internal bandwidth

/ 09 · ENGAGEMENTS

Three ways to engage.

Every business walks in at a different starting line. These are our standard frames. Most engagements get tailored once we've seen your market, but here's the structure most clients land inside.
See everything we run

Foundation

For Established Operators

$2,500 / month

Custom-coded website build
Local SEO & GBP optimization
Citation foundation (50+ directories)
Silo-based content publishing (4 posts/mo)
Monthly performance reporting
Branded team apparel · starter kit

Start Here

Authority

Most Engagements Live Here

$5,000 / month

Everything in Foundation
Aggressive cluster content (12 posts/mo)
AI search & LLM citation optimization
Review velocity & reputation systems
Quarterly PR placements & earned media
Full branded uniform program
Dedicated strategist & bi-weekly calls

Build It

Dominate

For Multi-Location Operators

$10K+ / month

Everything in Authority
Multi-location SEO architecture
Geo-grid ranking across service areas
High-cadence content + link earning
Active monthly PR & press placements
Full merch & PR product line
Executive-level partnership

Inquire

/ 10 · FAQ

Common questions.

The questions every business owner asks before they sign, answered straight, no agency-speak.

We've been burned by agencies before. Why is this different?

Because we only work with local service businesses and we don't subcontract the work that matters. Most agencies sell you ten things and outsource eight of them. We run the full visibility stack in-house, on a single team you'll actually talk to. If the work doesn't move your numbers, you'll know exactly who's accountable.

How long before I see real results?

Local map and review-velocity work tends to surface inside 30–60 days. Organic SEO and AI-search positioning compound over 90–180 days and keep building from there. We're not a paid-ads agency, so the trajectory is slower at first and exponentially steeper later. By month 12, the asset is worth multiples of what you paid into it.

I'm in a competitive market. Can you actually beat the entrenched local SEO companies?

In most markets, yes. Because the entrenched players are running outdated playbooks. They're not optimizing for AI Overviews, they're not building topic-cluster authority, and they're not running coordinated PR. We've consistently displaced incumbents who had years of head start, by attacking the channels they've ignored.

What about Google Ads or paid lead-gen services?

We build the organic asset that means you don't have to depend on them. Paid traffic is rented attention. The second you stop paying, it disappears. Everything we build keeps producing leads whether you stop spending or not. Most clients run paid as a complement, not a foundation, and we'll be honest about when paid actually makes sense for you.

Do you work with businesses outside of Michigan?

Yes. We're headquartered in Michigan but the work is the same in any U.S. market. We've run engagements coast to coast. Local SEO is hyper-specific by definition, but the systems we deploy travel.

Why do I need AI search optimization right now?

Because customers are already using it to decide who to call, and most of your competitors aren't being cited. AI Overviews now appear above traditional search results for a large share of "near me" queries. ChatGPT and Perplexity are answering "best [business] in [city]" questions every day. The businesses who get cited now build a moat that's hard to displace later. Being early matters here.

Is the branded apparel an add-on cost or included?

A starter kit is included in every engagement tier. Larger team rollouts, seasonal refreshes, and full uniform programs are scoped separately based on your team size and the specific gear you need. Same goes for PR and earned media. Quarterly placements are part of the Authority tier, more aggressive programs scope up from there.

Marketing
engineered for
service businesses
built to dominate.

Built for local service businesses.